Image & Video APIs

Background removal (video tutorial)

Last updated: May-03-2026

Overview

Did you know that a single URL parameter can erase an image's background instantly? This tutorial demonstrates Cloudinary's e_background_removal transformation, which uses AI to automatically remove backgrounds from any image, with no manual editing or Photoshop required.

Whether you're preparing product photos for an e-commerce site, creating clean thumbnails, or building image-heavy apps, background removal is just one example of what you can do by editing a Cloudinary delivery URL. See background removal and the full image transformations guide for more.

Video tutorial


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Tutorial contents

This tutorial presents the following topics. Click a timestamp to jump to that part of the video.

Introduction

Jump to this spot in the video  0:00 A single URL parameter can erase an image's background instantly. This tutorial introduces Cloudinary's e_background_removal transformation, part of the broader set of image transformations available through URL editing.

Selecting an asset

Jump to this spot in the video  0:18 Pick any asset from your media library and copy its delivery URL. This is the URL used to display the image on your website or app.

Adding the background removal effect

Jump to this spot in the video  0:27 Open the delivery URL in a new tab, then add e_background_removal to the URL after the upload component. Hit reload and the background is gone — no sliders, no settings, no manual editing required.

Explore more transformations

Jump to this spot in the video  0:48 Background removal is just one of many image transformations available through URL editing. Use it on product pages, thumbnails, and more. Explore the Transformation URL API reference to see everything that's possible.

Keep learning

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