Retail and e-commerce workflows overview

The Workflows section of the e-commerce guide provides step-by-step guidance on structuring efficient image and video workflows. These are example workflows—recommendations to help you manage product and non-product assets effectively—but you can adapt and customize them to fit your organization's unique processes and needs.

Website delivery

A well-structured website delivery workflow manages product and non-product assets differently, ensuring both are efficiently optimized and displayed. The following workflows cover automation, tagging, and best practices for integrating Cloudinary assets into your e-commerce platform.

• Product asset workflow: Largely automated from end to end. Once you link Cloudinary assets to specific products, they sync to the appropriate website components, already optimized and formatted for seamless display.

• Non-product asset workflow: Largely manual and focused on editorial content, including brand imagery, marketing videos, and other non-product assets used in campaigns, social media, and email communications. While administrators handle setup and automation, content editors oversee asset editing, selection, and distribution across different components of the website.

Example: Cloudinary in website delivery

Here's an example of a website that uses Cloudinary for its product and non-product assets, including Product Galleries:

Multi-channel delivery

As e-commerce expands across multiple platforms, it’s essential to optimize asset delivery for mobile, social media, third-party partners, and marketplaces. This workflow ensures that product and non-product assets are efficiently distributed and formatted to meet the specific requirements of each platform.

• Multi-channel content delivery: Allows you to easily tailor images and videos all your delivery channels, and streamlines content adaptation for each platform.

Example: Cloudinary in multi-channel delivery

By understanding and refining these workflows, you can ensure efficient image and video delivery, with the right optimizations, customizations, and features applied for every channel and use case.