Cloudinary Moderation

Cloudinary Moderation uses AI tailored to your visual guidelines to validate assets for brand consistency, quality, and compliance. It functions like a dedicated brand reviewer, ensuring every asset meets your standards before it goes live. By automating what used to be a time-consuming manual task, it creates a scalable, reliable guardrail for teams handling high-volume content across marketing, marketplaces, and UGC flows.

Key Use Cases

Compliance

Protect your business from legal and licensing risk by ensuring that images displayed on your site are properly sourced. Cloudinary Moderation can detect when visuals appear to be illegally downloaded or unlicensed so you stay compliant and avoid downstream issues.

Scale and vetting

Restaurants, stores, creators, or partners often upload thousands of images. Manual review is slow, inconsistent, and expensive. Cloudinary Moderation automates quality checks at scale, instantly spotting low-quality content, duplicates, or off-brand elements before they reach your systems.

Marketplace cohesion

If your marketplace requires a specific style such as white backgrounds, structured composition, or uniform image treatment, maintaining consistency manually is nearly impossible. Cloudinary Moderation enforces cohesive visuals across your Product Listing Pages so your browsing experience looks clean and trustworthy and converts better.

What Cloudinary Moderation does

• Synthesizes AI and ML-driven analysis with your custom brand rules
• Instantly identifies low-quality or off-brand images
• Flags or automatically rejects assets based on thresholds you define
• Gives you clear, explainable results and manual override controls
• Learns from your feedback to better match your visual DNA

Example rules you can enable

Cloudinary Moderation supports built-in checks and flexible custom rules so you can match your needs to support different use cases.

• Quality and composition
  Blurry or low-res images, bad crops, duplicates, off-angle shots.

• Tone and style
  Harsh filters, incorrect lighting.

• Brand consistency
  Unauthorized logos or watermarks, off-brand elements, wrong backgrounds, required spacing around logos.

• Legal and safety
  Stock misuse, sensitive content, identifiable people where not allowed.

Get started

1. Access Moderation
   Sign up or log into the Cloudinary Console. From the navigation panel, open Cloudinary Moderation. (Availability depends on your account configuration.)
2. Set up your rules
   Start quickly with pre-defined rules that cover common quality, brand, and compliance checks. You can also add custom rules to reflect your specific brand guidelines as needed.
3. Select assets and run moderation
   Choose existing images from your Media Library, or enable Moderation on Upload to automatically evaluate assets as they enter your account. Cloudinary Moderation analyzes each asset against your rules and highlights items that require human review.
4. Review results and take action
   Focus on assets marked for review, where human validation is needed. See which rules were triggered, inspect confidence levels, and override decisions when necessary. All actions are recorded to provide a full audit trail.
5. Use moderation outcomes downstream
   Moderation results can be written as asset metadata. Use this metadata to trigger workflows such as notifications, routing, or automated fixes using transformations.

For full setup instructions and best practices, see the full Cloudinary Moderation documentation.