Cloudinary Moderation

Cloudinary Moderation uses AI tailored to your visual guidelines to validate assets for brand consistency, quality, and compliance. It functions like a dedicated brand reviewer, ensuring every asset meets your standards before it goes live. By automating what used to be a time-consuming manual task, it creates a scalable, reliable guardrail for teams handling high-volume content across marketing, marketplaces, and UGC flows.

Key use cases

UGC activation for marketing

User-generated content (UGC) is one of the most powerful marketing inputs, but only a small fraction is brand-safe, on-brand, and usable across channels. Cloudinary Moderation automatically identifies high-quality, brand-aligned UGC and separates it from content that's low quality, off-style, or non-compliant. This allows marketing teams to confidently repurpose approved UGC for campaigns, product pages, social, and ads without manual curation, accelerating go-to-market while protecting brand integrity.

Scale and vetting

Restaurants, stores, creators, or partners often upload thousands of images. Manual review is slow, inconsistent, and expensive. Cloudinary Moderation automates quality checks at scale, instantly spotting low-quality content, duplicates, or off-brand elements before they reach your systems.

Marketplace cohesion

If your marketplace requires a specific style such as white backgrounds, structured composition, or uniform image treatment, maintaining consistency manually is nearly impossible. Cloudinary Moderation enforces cohesive visuals across your Product Listing Pages so your browsing experience looks clean and trustworthy and converts better.

Compliance

Protect your business from legal and licensing risk by ensuring that images displayed on your site are properly sourced. Cloudinary Moderation can detect when visuals appear to be illegally downloaded or unlicensed so you stay compliant and avoid downstream issues.

About Cloudinary Moderation

Every image shapes how customers see your brand. Cloudinary Moderation is an AI-powered review layer that automatically checks your visuals against your brand guidelines, flagging anything that looks off so your team can approve what goes live. AI does the first pass; humans always make the final call.

How it works

  Synthesizes AI and ML-driven analysis with your custom brand rules

  Instantly identifies low-quality or off-brand images

  Flags or automatically rejects assets based on thresholds you define

  Gives you clear, explainable results and manual override controls

  Learns from your feedback to better match your visual DNA

Example checks

Cloudinary Moderation supports built-in checks and flexible custom rules so you can match your needs to support different use cases.

	Quality and composition Blurry or low-res images, bad crops, duplicates, off-angle shots.
	Tone and style Harsh filters, incorrect lighting.
	Brand consistency Unauthorized logos or watermarks, off-brand elements, wrong backgrounds, required spacing around logos.
	Legal and safety Stock misuse, sensitive content, identifiable people where not allowed.

Get started

1. Access Moderation
   Sign up or log into the Cloudinary Console. From the navigation panel, open Cloudinary Moderation. (Availability depends on your account configuration.)
2. Set up your rules
   Start quickly with pre-defined rules that cover common quality, brand, and compliance checks. You can also add custom rules to reflect your specific brand guidelines as needed.
3. Select assets and run moderation
   Choose existing images from your Media Library, or enable Moderation on Upload to automatically evaluate assets as they enter your account. Cloudinary Moderation analyzes each asset against your rules and highlights items that require human review.
4. Review results and take action
   Focus on assets marked for review, where human validation is needed. See which rules were triggered, inspect confidence levels, and override decisions when necessary. All actions are recorded to provide a full audit trail.
5. Use moderation outcomes downstream
   Moderation results can be written as asset metadata. Use this metadata to trigger workflows such as notifications, routing, or automated fixes using transformations.

For full setup instructions and best practices, see the full Cloudinary Moderation documentation.