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MediaFlows

Last updated: Jul-21-2025

MediaFlows is a workflow automation platform that simplifies how you handle visual media tasks. Whether you need to automate simple media management processes or build complex integrations across your media ecosystem, MediaFlows provides flexible solutions for teams of all technical levels.

MediaFlows delivers significant business value by reducing development costs and maintenance overhead for visual media workflows. It frees up developer time from routine media tasks, enabling faster time-to-market for image and video applications. The platform minimizes risk by handling all backend infrastructure, from code maintenance and scaling to integrating new packages and libraries. It also enables seamless asset reuse across enterprise systems through robust integrations, while empowering non-technical users without coding expertise to build media applications.

With MediaFlows, you can automate routine media tasks, connect to external platforms like Shopify and Akeneo, and streamline visual content workflows, all while reducing manual effort and improving consistency across your media operations.

EasyFlows and PowerFlows

MediaFlows offers two distinct experiences for your media and asset teams: EasyFlows and PowerFlows.

EasyFlows

You can build EasyFlows using an easy-to-use no-code, natural language interface. These flows give you direct control over your media management and enable you to work faster and more efficiently by easily connecting and syncing to the tasks and processes you rely on every day. You can create media management workflows to implement standardized branding, asset expiration, auto-tagging, and more.

EasyFlows

PowerFlows

You can build PowerFlows using an intuitive, low-code, drag-and-drop interface. These flows let you take full control of your media workflows and enable you to connect with other technology within your media ecosystem. With PowerFlows, you can fully customize complex media management workflows, build custom integrations with 3rd party tooling, and own your media workflows end-to-end.

Example PowerFlow

MediaFlows use cases

MediaFlows enables you to automate a wide variety of visual media workflows. Here are some common use cases:

  • Route assets for approval - Automatically direct uploaded assets through approval workflows, ensuring content quality and compliance before publication.
  • Generate alt text for images - Automatically create descriptive alternative text for images using AI, improving accessibility and SEO.
  • Enrich asset data - Enhance your media assets with additional metadata, tags, and contextual information to improve searchability and organization.
  • Archive expired assets - Automatically identify and archive or remove assets that have reached their expiration date, helping maintain a clean media library.
  • Replace backgrounds at scale - Batch process images to remove or replace backgrounds, perfect for product photography and e-commerce catalogs.
  • Standardize UGC - Apply consistent formatting, sizing, and quality standards to user-generated content to maintain brand consistency.
  • Sync assets to Akeneo - Seamlessly synchronize your media assets with Akeneo PIM (Product Information Management) systems for unified product data management.
  • Sync assets to Shopify - Automatically sync product images and media to your Shopify store, ensuring your e-commerce catalog stays up-to-date.
  • Make images ad ready - Optimize and format images for advertising platforms, ensuring they meet specific requirements for different ad networks.
  • Customize product variants - Generate multiple product variations by automatically applying different colors, styles, or configurations to base product images.
  • Parse and edit asset names - Automatically rename and organize assets based on predefined naming conventions or extracted metadata for better file management.

Learn about MediaFlows

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