Get started with MediaFlows
Last updated: Mar-13-2026
Access MediaFlows
To start using MediaFlows, you need an active Cloudinary account. If you don't have one, sign up here for free.
Open MediaFlows by clicking the icon in the navigation bar on the left in the Cloudinary console.
MediaFlows can host multiple flows within a Cloudinary product environment. The flows hosted in a specific product environment can interact only with that product environment.
Create a new flow
From the Home page, you can select one of the given flow starting templates, or you can create your own flow from scratch by clicking New EasyFlow or New PowerFlow.
Manage flows
In the Flows page, you can see all your PowerFlows and EasyFlows.
For each flow, you can open it, view its logs, and delete it.
PowerFlows also have other options that you can select via the (3-dots) menu:
- Flow Variables: User-defined variables that are accessible to the PowerFlow in which they're defined. Learn more.
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Flow Secrets: Sensitive data, such as API keys and secrets, that are only accessible to the PowerFlows in which they're defined. Learn more.
Note that you can use Environment Variables to store data that's accessible to any of your PowerFlows.
- Duplicate: Creates a copy of the flow.
- Share: Creates a link to the flow, which you can share with colleagues using different product environments. Learn more.
- Error Notification: Requests the flow to send a notification to a URL if an error occurs. Learn more.
Monitor usage
The MediaFlows Usage Report page shows an overview of your touchpoint usage for the current billing cycle and the total number of flows across all product environments.
You can also review touchpoint usage for previous billing cycles or specify custom date ranges to analyze trends over time.
Your usage includes:
- Touchpoints: The number of assets processed by your flows. Only assets that pass the trigger conditions are counted.
- Flows: The total number of flows across all product environments.
- Learn how to build a PowerFlow
- Learn how to build an EasyFlow
- Let AI build your flows for you, using the MediaFlows MCP server

