Get started with MediaFlows

Access MediaFlows

To start using MediaFlows, you need an active Cloudinary account. If you don't have one, sign up here for free.

Open MediaFlows by clicking the icon in the navigation bar on the left in the Cloudinary console.

MediaFlows can host multiple flows within a Cloudinary product environment. The flows hosted in a specific product environment can interact only with that product environment.

Create a new flow

From the Home page, you can select one of the given flow starting templates, or you can create your own flow from scratch by clicking New EasyFlow or New PowerFlow.

Manage flows

In the Flows page, you can see all your PowerFlows and EasyFlows.

For each flow, you can open it, view its logs, and delete it.

PowerFlows also have other options that you can select via the (3-dots) menu:

• Flow Variables: User-defined variables that are accessible to the PowerFlow in which they're defined. Learn more.
• Flow Secrets: Sensitive data, such as API keys and secrets, that are only accessible to the PowerFlows in which they're defined. Learn more.

  Note that you can use Environment Variables to store data that's accessible to any of your PowerFlows.

• Duplicate: Creates a copy of the flow.
• Share: Creates a link to the flow, which you can share with colleagues using different product environments. Learn more.
• Flow Notification: Configures in-app and webhook notifications for flow execution success and failure. Learn more.

Apps & Connections

The Apps & Connections page is a central hub for managing the third-party app accounts that your flows use. Instead of entering credentials each time you configure a block, you connect your accounts once and then select the saved connection when building flows.

The page is divided into two areas:

• Overview: A summary of the total number of connected apps and accounts, and the number of flows that are using connections.
• Manage: A list of your connected apps. You can expand an app to see each individual account, how many flows it's used in, and whether it's enabled. Apps that are available but not yet connected appear under Discover.

Connect an account

To add a new account for a supported app:

1. In the Manage section, find the app or locate it under Discover.
2. Click Connect Your Account (or Add New Account if you already have at least one account connected for that app).
3. Enter the credentials required for the app.

Once added, the account appears in the app's entry and is available for selection when configuring blocks that use that integration.

You can disable and enable an account using the toggle switch, or remove the account entirely by clicking Disconnect.

Use a connection in a block

Blocks that integrate with third-party apps include a connection field in the block's configuration panel.

Click Connect to select an account from the list of connected accounts for that app, or click Add a new account to connect an additional account without leaving the block editor.

Once configured, you can click Change to pick a different account.

Monitor usage

The MediaFlows Usage Report page shows an overview of your touchpoint usage for the current billing cycle and the total number of flows across all product environments.

You can also review touchpoint usage for previous billing cycles or specify custom date ranges to analyze trends over time.

Your usage includes:

• Touchpoints: The number of assets processed by your flows. Only assets that pass the trigger conditions are counted.
• Flows: The total number of flows across all product environments.

How MediaFlows calculates touchpoints

A touchpoint is how we charge for the work a flow does.

Every time your flow runs, we count how many Cloudinary assets (images, videos, files) it works with, whether it reads, creates, or changes them. Each asset is equal to one touchpoint.

Once a flow passes the trigger's filter, it always counts at least one touchpoint.

Examples:

• A flow triggers when a video is updated, then resizes that same video → one touchpoint.
• A flow triggers when an image is updated, searches for all images with the same SKU (finds five), then relates all of them → six touchpoints (the original + five).
• A flow triggers once a day and sends a Slack message to the team → one touchpoint (even though no asset was touched, every execution counts as at least one).

View notifications

The Notifications page collects all in-app notifications sent to you across your organization's flows. There are two types of notification:

• Flow-level notifications, which are generated when a flow execution succeeds or fails. These are configured in Flow Notification settings.
• Asset-level notifications sent by a Notification block during a flow. Multiple executions of the same block accumulate assets into a single notification.

The Notifications page shows:

• A list of asset-level notifications and flow-level notifications
• Filters to show all or unread only notifications, sorted by newest or oldest

View notification details

For flow-level notifications, click View logs to open the History Logs page for that flow.

For asset-level notifications, click the card to open the asset drill-down view, where you can see which flow and block generated the notification, open a preview of each asset, and open the assets in the Media Library.

You can view the assets in grid view:

or list view:

Set up notifications in a flow

To send asset-level notifications to yourself or other users in your Cloudinary account, add a Notification block to your flow and configure:

• Asset to notify: the asset to include in the notification
• Notify: the users or user groups who receive the notification. When a trigger supports it, you can also notify the user who initiated the flow (for example, the user who uploaded the asset)
• Subject: a title for the grouped notification
• Message: optional additional context
• Asset message: an optional per-asset message shown in the detail view

To set up flow-level success and failure notifications, see Flow Notification settings.