Websites, blogs and web applications regularly embed video content from various video service providers such as YouTube and Vimeo. Videos are usually depicted using image thumbnails, tweaked to fit the graphics design of the website. When a video thumbnail is clicked, the actual video content starts playing.
When we first started developing web apps with Ruby on Rails, some six years ago, we struggled with finding a good IDE. We settled for Eclipse with RadRails (still developing on PCs at that time...), but kept our eyes open for new and promising IDEs. At late 2007, a very surprising contender caught our eyes, it was called ‘Heroku’ and it offered an amazing concept - a fully featured IDE for Ruby-on-Rails that was completely online, available through your favorite browser.
If you Google for “Hello Cloudinary”, you will find some intriguing articles claiming that Cloudinary is a Photoshop replacement. Well, although the comparison is very flattering and we do believe that Cloudinary is a fantastic service for web developers, we never thought of our service as a replacement for Photoshop. However, some image manipulation features of Cloudinary allow web developers and web designers to dynamically modify the look & feel of their website’s images in an extremely easy way without manually processing their images using an image editing desktop software. In this blog post we wanted to describe some of Cloudinary’s newest features - applying effects and filters on images.